244 Madison Avenue #1063, New York, NY 10016   +1 (833) 699-5285 sales@salecell.net
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B2B Lead Generation

The Art of Outreach

Unleash the power of strategic partnerships. Forge connections with key Influencers to boost your bottom line.

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Arik Pelkey photo Debbie Sakal photo Ahrorjon Ganiev photo Roshni Bhalla photo David Anderson photo
5.0

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About SaleCell

Meeting in the office

First founded in 2013 by two expats living in Bali, SaleCell focused on outreach for joint venture recruitment.

Acquired by Sterling Bosh in 2018, the online brand fell into disuse in early 2019. However, the freelance B2B copywriting team and the customers continued their relationship with Sterling Bosh.

After spending much of the early 20s doing cold outreach campaigns for private equity companies, Sterling Bosh decided to relaunch SaleCell in 2023 as a full-service outreach brand for B2B companies.

The brand is now under new management, and the old customers and copywriting team are returning to a brand name they once knew and loved a decade ago.

Management Team

  • Magdalena Lozano photo

    Magdalena Lozano

    Partnerships Director

  • Chris Williamson photo

    Chris Williamson

    Copywriting Director

  • Arvie Marasigan photo

    Arvie Marasigan

    Call Centre Director

  • Angela Alach photo

    Angela Alach

    Operations Director

  • Alexandra Martynyuk photo

    Alexandra Martynyuk

    Web Development Director

  • Zeeshan Ahmed photo

    Zeeshan Ahmed

    IT Director

  • Adelyn Ananayo photo

    Adelyn Ananayo

    Chief Financial Officer

  • Ghada Taha photo

    Ghada Taha

    Market Research Manager

  • Saurabh Matta photo

    Saurabh Matta

    Business Consulting Manager

  • Vivek Mehta photo

    Vivek Mehta

    Research Analyst

  • Mayara Teles photo

    Mayara Teles

    Marketing Director

  • Dejan Kuzmanovic photo

    Dejan Kuzmanovic

    Creative Director

Outreach Campaign Types

  • Joint Ventures icon

    Joint Ventures

    What products or services do people usually buy before, during and after they do business with you? - We can help identify potential joint venture partners who could sell your product to their customers, reach out to them and set up appointments for you.

  • Sales icon

    B2B Sales

    We can research potential prospects and set up appointments for you to pitch them.

  • Raise Investment icon

    Raise Investment

    We can research potential investors and arrange appointments for you to pitch your idea.

  • Sell Your Business icon

    Sell Your Business

    We can research strategic buyers for your business and setup appointments for you to discuss a sale.

  • Buy A Business icon

    Buy A Business

    We can help you find strategic acquisitions or mergers to grow your business without sales or marketing.

  • Upsell Campaign icon

    Upsell Campaign

    If you have a new product line to sell and a large prospect/customer list, we can set up an internal email marketing campaign to convert your list into appointments for your sales team.

  • Licencing icon

    Licencing

    We can help you license your patents, trademarks, trade secrets, business processes and other intellectual property, by researching and contacting potential licensees.

  • White Labelling icon

    White Labelling

    We can help you find other businesses interested in white-labelling your product, which will improve your sales and distribution.

  • Content Syndication icon

    Content Syndication

    Do you have valuable bonuses you give away for free or at a low price? - If you let other companies package this into their products, you can drive high-quality buyer traffic back to your sales funnel. We can help identify the right partners and book appointments.

  • Podcast Distribution icon

    Podcast Distribution

    We can help find, arrange and schedule interviews with targeted industry podcast presenters so you can get your message out.

  • Affiliate Recruitment icon

    Affiliate Recruitment

    We can use your social media accounts to research and contact influencers in your target industry, arrange paid promotions, or recruit them into your affiliate program.

  • Media Buying icon

    Media Buying

    Do you have a high-converting offer and funnel? There are hundreds of thousands of online and offline advertising opportunities. We will find the ones that meet your criteria, negotiate discounts, and help you set up orders.

  • Recruitment icon

    Recruitment

    Do you need to hire top talent? We can use your LinkedIn account to identify candidates who meet your criteria and schedule interviews for you.

  • SEO Link Building icon

    SEO Link Building

    We will search for and find link building opportunities with high-quality sites and contact webmasters to negotiate the backlinks.

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Outreach Channels

LinkedIn Outreach (6 Months)

LinkedIn is a fast way to start outreach and get some appointments booked.

Each client account is given a dedicated IP address and browser profile to streamline access.

LinkedIn Outreach icon

How it works?

We will use your LinkedIn profile to find prospects. Based on the available targeting options, we will agree on a list of target criteria with you to achieve this.

How it works icon

Our team will meticulously research a list of target companies on your LinkedIn sales navigator. We will thoroughly read all their profiles and websites to ensure they align with your criteria.

After you double-check and approve this list, we will send the messages, handle the replies, and schedule your appointments.

We will cover everything from A to Z. All you have to do is attend the appointments.

Setting up your campaign is a breeze. With our straightforward onboarding process, all you need to do is reply to messages. By the end, you’ll have a fully operational campaign.

Onboarding Process:

  • Linkedin

    Agree on LinkedIn Filters

  • Ground Rules

    Agree “Ground Rules” For The Campaign

  • Sales Navigator

    Get Sales Navigator

  • Access Times

    Discuss Access Times

  • Access

    Share Access

  • First 50 Leads

    Start Researching The First 50 Leads

  • Calendar and Meeting

    Agree on Calendar and Meeting Co-Ordination

  • Check and Approve

    Check and Approve The First 50 Leads

  • Campaign

    Start Campaign

Includes
  • Bespoke lead research
  • Up to 40 hours a month of labour
  • Up to 100 connections a week
  • Replying to messages
  • Pre-appointment follow-up
  • Appointment setting
  • Appointment rescheduling
  • Unlimited support via email
  • A/B split testing
  • Message personalisation
Excludes
  • Outreach message copy writing
  • Sales navigator subscription
  • Sales process for post appointment follow-up
  • Sales person for handling calls
  • Phone support

Email Outreach (6 Months)

Includes
  • Technical setup (SPF, DMARC, DKIM)
  • Google Workspaces Setup
  • Domain Names Setup
  • Email Warm-Up Setup
  • Max 40 hours a month for lead research
  • All email data is included in the campaign
  • Up to 100 emails a week per package
  • Replying to messages
  • Appointment setting
  • Appointment rescheduling
  • Unlimited support via email
  • A/B split testing (optional)
  • Message personalisation by hand (optional)
Excludes
  • Google Workspaces subscription
  • Domain names cost
  • Email warm-up subscription
  • Sales process for post appointment follow-up
  • Outreach message copywriting
  • Salesperson for handling calls
  • Phone support

Telemarketing (6 Months)

Includes
  • Appointment setting
  • Call Costs
  • Predictive Dialler
  • Data
  • Sales Agent
  • Script

Direct Mail

Includes
  • Letter outreach copywriting
  • Letter personalisation
  • Postal address research
  • Data formatting
  • Mail merging
  • A/B split testing
Direct Mail Illustration
Excludes
  • Letter cost

Other Services

Solo Email Illustration

Solo Email

Professional copywriting service to write a single-shot email for an outreach campaign.

7-Part Cold Email Sequence Illustration

7-Part Cold Email Sequence

Our professional copywriting team will write an 7-part message sequence based on our proven outreach formula. Maximise the response from your dataset with this investment.

Cold Email Technical Setup Illustration

Cold Email Technical Setup

If you want to run your email outreach campaign in-house instead of using our infrastructure, we can handle the technical setup for you.

Includes
  • Email Authentication (SPF, DMARC, DKIM)
  • Configuring your DNS
  • Configuring your mail servers
  • Configuring your email warm-up service
Excludes

Costs of 3rd party services:

  • Domain registrar costs
  • Mail server costs
  • Email warm-up service
Sales Process Design Illustration

Sales Process Design

Getting the appointments is the first step in a sales process. You must have a structured sales process to get consistent results.

You need to identify the critical stages of the sale and break them down into milestones; each milestone will have follow-up template messages designed to move the leads to the next milestone.

Each milestone will have one core template and a series of follow-up templates for those who don't respond.

Each set of templates for each milestone has the single goal of moving them to the next milestone, creating a slippery slope towards the sale.

By arranging the sales process this way, you give the sales agent a laser focus on what tasks need to be performed next.

Includes
  • Identify milestones
  • Create a core follow-up template for each milestone
  • Create a no-reply follow-up sequence for each milestone
  • Advice on software tools
Excludes
  • CRM software setup
  • Automation software setup
Performance Sales Team Illustration

Performance Sales Team

If you need commission-only salespeople to run your sales process, we can recruit them.

Includes
  • Sourcing and interviewing candidates
  • Let you choose from the three best candidates
  • If they quit within the first 6 months, you get one free replacement
  • Advice on setting the commission rates
Excludes
  • Managing payroll
Upsell Campaign Illustration

Upsell Campaign

Want to maximise the sales opportunities from your own prospect/client list?

Like a cold campaign, you should have a proper outreach sequence and a sales process on the backend to generate and close opportunities efficiently.

The main difference between a cold outreach sequence and a warm one is the amount of text you can use. Warm prospects will read longer messages, which helps you sell more in the emails.

Includes
  • Identify milestones
  • Create a core follow-up template for each milestone
  • Create a no-reply follow-up sequence for each milestone
  • 8-part outreach message sequence optimised for warm prospects
  • Data entry if required to get your list into a suitable format
Excludes
  • CRM software setup
  • Automation software setup
  • Sales agent
Data Services Illustration

Data Services

If you need to buy data for email, LinkedIn, direct mail, or telemarketing, we can build custom, bespoke lists to fit your criteria.

Many find that rented lists don't fit their needs or have out-of-date information. We check and verify all the data points by hand.

If you already have a list that needs cleaning, we can help you enrich information and remove bad records, such as invalid emails and contact data.

Get in Touch with Us

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